IMS & Telco 2.0 Applications
Telecom Web Services and Web 2.0/Voice 2.0 applications
Innovation in Web 2.0 and Voice 2.0 applications has outpaced the traditional telecom industry approach to internal applications which involves a measured pace for lab and market trials and reliance on tectonic infrastructure shifts like IMS. So mobile and converged network operators have begun to look for ways to appropriately and strategically harness external applications.
Operator value-add includes not just branding, billing and distribution, but also increasingly secure exposure of important network assets like call control, presence, location and messaging to external applications using Telecom Web Services.
Ideas and Plans has deep experience in both the operator/traditional telecom vendor and the application startup worlds, and can bridge the cultural barriers, expectations and ways of doing business that each represents.
Sample Services
Articulate new apps strategy, value proposition and client value add - Categorize, score & filter 450+ applications from the Web 2.0 and Voice 2.0 arenas for best fit with client strategic objectives
- Define a business model framework and methodology for selecting the right business model and partner relationship model to client and market strategy
- Develop a total available market analysis model and determine addressable revenue opportunity
- Define business model revenue/economics for selected applications with detailed modeling
- Evaluate in-house development vs. partnering decisions for the anchor applications.
- Design & execute the scalable application ecosystem framework, including custom partner programs for enterprise and other market segments
- Direct partner outreach and business development