Location and maps
From our leadership at LBS pioneer Signalsoft and later at Openwave, and now through working with leaders like Useful Networks, TruePosition, PublicEarth and Networks in Motion, our partners continue to be on the cutting edge of location based services.
GPS capable mobile phones are exploding - Nokia has stated it will ship 35 million GPS capable handsets in 2008 and that 50% of handsets will contain GPS by 2010-2012. Network assisted location technologies have also matured, and Google has proven the utility of aggregating operator independent cell location data. Finally, this market is set to scale in a dramatic way, creating many new opportunities for applications, services and mobile marketing and advertising.
Let Ideas and Plans unparalleled experience in this arena guide your journey through these turbulent waters.
Sample Services
- Identify location applications to incorporate with specialized handsets
- Create market requirements document for new geo-web application
- Build ROI models for licensing and advertising businesses
- Create competitive matrix for navigation and point of interest applications
- Develop marketing plan for site launch and public relations for location-based information service
- Product manage addition of advertising to navigation applications
- Assess strategy and model for push-to-help services
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