Mobile Media and Advertising

Many analysts deride mobile marketing and mobile advertising for taking too long to mature, or for being a solution looking for a problem. While we agree that there may have been a little “irrational exuberance” during the early days of the industry, the current stage of the industry is progressing at a measured and rational growth rate. More advertisers and agencies are entering the market every quarter, and the pricing models and usage metrics are becoming more standard across several providers.

For application providers who want to incorporate mobile advertising into their offers, and advertising agencies who want to make mobile marketing a new practice area, Ideas and Plans can help with initial strategy, market entry and the implementation. Our direct experience with start-ups like Jumptap, agencies, industry associations and wireless operators will get your company from ideas to revenue.

Sample Services

One-day education seminars on mobile advertising
Ecosystem definition and business development for potential partners
Introductions to ad networks and ad agencies
Building ROI models and revenue projections
Product management of advertising lines of business
Strategies for additions of advertising to existing products