Online and mobile video
The widespread availability of 3G and 3.5G networks, mobile multicast technology, commercial mobile TV services ranging from DVB-H to MediaFLO, powerful video codecs in handsets, advances in video transcoding technology and the Youtube and social networking phenomenons conspire to drive the imminent convergence of online video and mobile video. This provides opportunities for advertisers and media companies, long tail content aggegators, new search approaches and place shifting services, with a dynamic industry tension between the walled garden, open garden and open Internet approaches.
Sample services
Product management and business planning for an advertising driven business relating to delivering Internet video content- Develop the strategy and business plan for a video aggregation service, with delivery channels in PC, TV and mobile
- Create advertising strategy for mobile video platform provider
- Write a market requirements document for an integrated mobile, PC and TV video provider
- Manage development of new user interface for mobile video application
- Competitive analysis of the on-line video ecosystem
- Development of marketing one-pagers for mobile video product offers
- Financial analysis of spin-out opportunity for mobile video business
- License and advertising ROI models for the on-line and mobile video products