Social networks and interactive marketing
Who do I know? Who knows me? What happens when I Twitter my company’s next feature or YouTube my next product launch?
Social networks and interactive marketing have changed the way people keep up to date about their friends and business associates. At the same time, these recent phenomena have opened new ways for companies to create buzz, distribute information and connect with their customers. Add mobile devices to the mix, and now people are sending each other multimedia mashups, posting live video feeds from concerts and finding the bars where most of their friends are.
Ideas and Plans has worked with a number of social networks, both web-based and mobile-based, to help drive strategy, marketing plans and fundraising efforts. As more and more communication occurs through social media, we believe a social media and interactive marketing strategy is critical to any size company, whether early stage, growth-stage or mature.
Sample services 
- Create identity for new mobile social network
- Launch North American website for mash-up and multi-media messaging service
- Build country specific strategies for mobile unified messaging platform
- Design marketing strategy using latest interactive marketing methods, including social media sites, on-line video and search
- Create corporate overview presentations and sales tools for social networking tools provider
- Develop user scenarios, integration architecture and business model for social network use of operator exposed web services for call control, location, presence, billing and messaging